THE LINE UP

YOUR HOST - JAMES CUNNINGHAM

James Cunningham is our conference host, guiding us through the world of AI with his signature wit, humour, and insightful understanding - making the complex simple.
Known for sharp comedy, meticulous preparation, and authentic audience connection, James is a former TV host on Food Network and Cooking Channel’s Eat St. He has shared the stage with icons like Sir Richard Branson, Tony Robbins, Bill Clinton, and Martha Stewart.

YOUR SPEAKERS

Amanda Dorenberg

Amanda is a technology and media executive renowned for disrupting traditional industries at the intersection of media, tech, advertising, and culture. Her session reveals how AI can work practically for you and your clinic - applying new tech to modern media without buzzwords or tech jargon.
Her insights have appeared in Forbes Tech, Wired, Mashable, Elle India, and Tech Times. She contributes to Forbes Tech Council, Entrepreneur Magazine, Fast Company Executive Board, and Rolling Stone Culture Council.

Graydon Ursel

Founder & CEO of Forever Booked, helps medical spas bring marketing in-house with software, consulting, and a private community. Raised in his father's med spa—from cleaning rooms to running campaigns—he later led a traditional agency before advocating owning patient pipelines over agency reliance.
His team has served 725+ clinics, managed tens of millions in ad spend, and built simple AI systems for full bookings. He cuts hype, challenges norms, and teaches converting attention to high-value patients without full-time marketing.

Erin Trafford

Erin s an award winning broadcaster and journalist, a digital entrepreneur and CEO. Her current work as a communications strategist and producer is with mission driven organizations that want to make a big impact with their stories.
Her company Story Studio Network has produced some of Canada's top rated podcasts in the fields of health, finance, social justice and advocacy.