
MEET OUR SPEAKERS

YOUR HOST - JAMES CUNNINGHAM
James Cunningham is our conference host, guiding us through the world of AI with his signature wit, humour, and insightful understanding - making the complex simple.
Known for sharp comedy, meticulous preparation, and authentic audience connection, James is a former TV host on Food Network and Cooking Channel’s Eat St. He has shared the stage with icons like Sir Richard Branson, Tony Robbins, Bill Clinton, and Martha Stewart.
SPEAKERS

Patricia Pezzano, BScN, RN
Patrticia is a highly experienced aesthetic expert with nearly 20 years mastering consultations, facial assessments, personalized plans, and precise injections. Dual-licensed as RPN and RN, with BSc degrees in Biology and Nutrition, she’s trained with world leaders like Dr. Swift, Dr. Harris, Dr. Cotofana, and Dr. De Lorenzi through mentorships and cadaver labs.
She leads APT Medical Aesthetics - a full-service Toronto med spa and APT Injection Training, which has trained thousands of injectors with hands-on, ongoing support.
Driven by safety and natural results, Patricia builds deep patient trust, earning loyal followings and constant referrals while continuously advancing through global conferences and elite training.

Laura MacDougall
Laura has 15+ years in medical aesthetics, transitioned from dentistry to owning AFYA Skin & Body clinics.
After a 2022 sale, she now owns Ritual House in Grimsby,
The Clinic Academy (consulting), and co-owns The SKN Co. (distribution), helping clinic owners achieve growth through strategy, sales, and innovative tech.

Erin Trafford
Erin s an award winning broadcaster and journalist, a digital entrepreneur and CEO. Her current work as a communications strategist and producer is with mission driven organizations that want to make a big impact with their stories.
Her company Story Studio Network has produced some of Canada's top rated podcasts in the fields of health, finance, social justice and advocacy.
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Graydon Ursel
Founder & CEO of Forever Booked, helps medical spas bring marketing in-house with software, consulting, and a private community. Raised in his father's med spa, from cleaning rooms to running campaigns - he later led a traditional agency before advocating owning patient pipelines over agency reliance.
His team has served 725+ clinics, managed tens of millions in ad spend, and built simple AI systems for full bookings. He cuts hype, challenges norms, and teaches converting attention to high-value patients without full-time marketing.

Antonella Calandra
Antonella is the Founder & CEO of The SKN Co., is a Business Coach and Consultant specializing in revenue growth and operational excellence for beauty, wellness, and medical aesthetics.
She helps Medi Spas and clinics boost sales, team performance, and implement technologies for sustainable growth, drawing on 20+ years of luxury spa leadership experience.

Misty Fortier, RN, MN
Misty is the Director, Credentialing Centre, Canadian Nurses Association
Misty is a national nursing leader dedicated to elevating standards and excellence across Canada. As Director of the CNA Credentialing Centre, she oversees certification, continuing education accreditation, and policy to ensure safe, competent, innovative care. With 15+ years in clinical practice, education, leadership, and advocacy, plus a Master of Nursing, she champions lifelong learning and evidence-based practice. Awarded the King Charles III Coronation Medal, Misty bridges rigorous standards with emerging AI in aesthetic and regenerative care, offering ethical, patient-centered insights at Facial Revolution.

Amanda Dorenberg
Amanda is a technology and media executive renowned for disrupting traditional industries at the intersection of media, tech, advertising, and culture. Her session reveals how AI can work practically for you and your clinic - applying new tech to modern media without buzzwords or tech jargon.
Her insights have appeared in Forbes Tech, Wired, Mashable, Elle India, and Tech Times. She contributes to Forbes Tech Council, Entrepreneur Magazine, Fast Company Executive Board, and Rolling Stone Culture Council.
