DETAILED AGENDA
DATE: TO BE ANNOUNCED
7:30 AM
Registration/Check in
7:30 AM - 8:30 AM
Contential Breakfast
9:00 AM - 9:05 AM
Opening Remarks
Andy Stinton
President and CEO of Eventstudio Ltd.
Join Andy Stinton, as he kicks off the inaugural Facial Revolution Event.
He will set the stage for a day filled with insightful discussions, cutting-edge innovations, and networking opportunities that will shape the future of the Facial Aesthetics Business.
9:05 AM - 9:35 AM
AI Unmasked: Your Face's New Superpower
James Cumnningham
James Cunningham is our conference host, guiding us through the world of AI with his signature wit, humour, and insightful understanding - making the complex simple.
Known for sharp comedy, meticulous preparation, and authentic audience connection, James is a former TV host on Food Network and Cooking Channel’s Eat St. He has shared the stage with icons like Sir Richard Branson, Tony Robbins, Bill Clinton, and Martha Stewart.
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AI decoded - no geek speak!
See what it really is (pattern-hunting genius), how it supercharges face sims, results, ads, and profits.
Your fast-track "aha" to lead the aesthetics revolution.
9:35 AM - 10:05AM
Your AI Arsenal
Erin Trafford
​Erin is an award winning broadcaster and journalist, a digital entrepreneur and CEO. Her current work as a communications strategist and producer is with mission driven organizations that want to make a big impact with their stories. Her company Story Studio Network has produced some of Canada's top rated podcasts in the fields of health, finance, social justice and advocacy.​​
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AI doesn't fix messy marketing - it exposes it.
This talk reveals how to build robust Business Intelligence, a consistent brand voice, strategic positioning, and smart prompting systems.
Save time, eliminate chaos and make AI truly sound like your clinic - authentic, professional, and effective.
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Followed by a 10 min Q&A with James Cunningham as your host.
10:05 AM - 10:35 AM
Elite Shopper Steal: Geofence + Pixel Power for Toronto's Luxury Market
Amanda Dorenberg
Amanda is a technology and media executive renowned for disrupting traditional industries at the intersection of media, tech, advertising, and culture. Her session reveals how AI can work practically for you and your clinic - applying new tech to modern media without buzzwords or tech jargon.
Her insights have appeared in Forbes Tech, Wired, Mashable, Elle India, and Tech Times. She contributes to Forbes Tech Council, Entrepreneur Magazine, Fast Company Executive Board, and Rolling Stone Culture Council.
From Yorkdale exits to Bloor Street strolls - capture luxury foot traffic in real time.
Use pixel tracking for killer retargeting and look-a-likes of your best high-ticket patients.
Flood your schedule with affluent clients ready to invest in premium aesthetics.
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Followed by a 10 min Q&A with James Cunningham as your host.
10:35 AM - 11:05 AM
NETWORKING - COFFEE BREAK
11:05 AM - 11:35AM
High Leverage AI Deployment for Med Spas
Graydon Ursel
Founder & CEO of Forever Booked, helps medical spas bring marketing in-house with software, consulting, and a private community. Raised in his father's med spa—from cleaning rooms to running campaigns—he later led a traditional agency before advocating owning patient pipelines over agency reliance.
His team has served 725+ clinics, managed tens of millions in ad spend, and built simple AI systems for full bookings. He cuts hype, challenges norms, and teaches converting attention to high-value patients without full-time marketing.
We reveal the 2-3 AI systems delivering the fastest ROI: AI receptionists/booking agents capturing missed calls and boosting bookings 20-40%; automated personalized marketing and reminders reducing no-shows while increasing retention and upsells; predictive scheduling optimizing slots and revenue.
Real 2026 examples show quick profitability gains with minimal staff.
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Followed by a 10 min Q&A with James Cunningham as your host.
11:35 AM - 12:05 PM
Clinic Owners Unplugged:
Real AI Wins Keeping Independents Thriving
Clinic Owners
Four independent clinic owners share honest 2026 experiences using AI to transform their practices: dramatic reductions in administrative time, fewer billing denials, increased patient volume through smarter scheduling, lower burnout, and stronger patient engagement - offering practical, proven strategies to boost profitability, efficiency, and long-term competitiveness for any independent clinic.
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Hosted by James Cunningham
12:05 PM - 1:30 PM
LUNCH
1:30 PM - 2:10 PM
AI 4D Facial Overdrive:
Unleash hyper-precise neural scans to dominate consultations and crush revenue
Antonella Calandra
Laura MacDougall
Laura has 15+ years in medical aesthetics, transitioned from dentistry to owning AFYA Skin & Body clinics. After a 2022 sale, she now owns Ritual House in Grimsby,
The Clinic Academy (consulting), and co-owns The SKN Co. (distribution), helping clinic owners achieve growth through strategy, sales, and innovative tech.
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Antonella is the Founder & CEO of The SKN Co., is a Business Coach and Consultant specializing in revenue growth and operational excellence for beauty, wellness, and medical aesthetics.
She helps Medi Spas and clinics boost sales, team performance, and implement technologies for sustainable growth, drawing on 20+ years of luxury spa leadership experience.
We unleash AI-powered 4D facial mapping that can dominate Medi Spa consultations. Hyper-precise neural algorithms deliver crystal-clear scans in seconds, quantifying hidden pigmentation, wrinkles, pores, and subsurface UV damage.
Track progress with quantifiable data and stunning before/after visuals—igniting client confidence, forging loyalty, and turbocharging repeat revenue.
Followed by a 10 min Q&A with your host James Cunningham​
2:10 PM - 2:50 PM
The Challenges of AI on Clinic Owners
Patricia Penzzano, BScN, RN
Patricia Pezzano, RN is a highly experienced aesthetic expert with nearly 20 years mastering consultations, facial assessments, personalized plans, and precise injections. Dual-licensed as RPN and RN, with BSc degrees in Biology and Nutrition, she’s trained with world leaders like Dr. Swift, Dr. Harris, Dr. Cotofana, and Dr. De Lorenzi through mentorships and cadaver labs.
She leads APT Medical Aesthetics—a full-service Toronto med spa—and APT Injection Training, which has trained thousands of injectors with hands-on, ongoing support.
Driven by safety and natural results, Patricia builds deep patient trust, earning loyal followings and constant referrals while continuously advancing through global conferences and elite training
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AI promises efficiency in medical aesthetics, but clinic owners face steep learning curves, high implementation costs, data privacy risks, integration with existing systems, potential job displacement concerns, over-reliance on algorithms, inconsistent AI accuracy in facial analysis, and the challenge of maintaining a personal, human touch in patient care.​
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Followed by a 10 min Q&A with your host James Cunningham
2:50 PM - 3:30 PM
The Impact of Artificial Intelligence on Nursing Practices in Facial Aesthetics
Misty Fortier, RN, MN
Director, Credentialing Centre, Canadian Nurses Association
Misty is a national nursing leader dedicated to elevating standards and excellence across Canada. As Director of the CNA Credentialing Centre, she oversees certification, continuing education accreditation, and policy to ensure safe, competent, innovative care. With 15+ years in clinical practice, education, leadership, and advocacy, plus a Master of Nursing, she champions lifelong learning and evidence-based practice. Awarded the King Charles III Coronation Medal, Misty bridges rigorous standards with emerging AI in aesthetic and regenerative care, offering ethical, patient-centered insights at Facial Revolution.
Artificial intelligence revolutionizes aesthetic nursing by enabling precise facial analysis, 3D simulations of Botox and filler outcomes, hyper-personalized treatment plans, and reduced subjectivity in assessments. Nurses leverage AI tools for enhanced diagnostics, predictive results, safer injections, and improved patient consultations—boosting efficiency, confidence, natural results, and satisfaction in Toronto's luxury med spas.
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Followed by a 10 min Q&A with your host James Cunningham​
3:30 PM - 4:00 PM
BREAK
4:00 PM - 4:40PM
The Human Element in an AI-Driven Facial Revolution
Patricia Pezzano, BScN, RN
James Cunningham
Misty Fortier, RN, MN
Antonella Calandra
Address maintaining artistry, patient relationships, and emotional intelligence alongside tech—balancing innovation with the personal touch in aesthetics.
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Hosted by James Cunningham
4:40 PM - 5:00 PM
Clinic Owners - Unfiltered
The Attendees Speak
Join a raw, peer-led discussion on AI's real impact in facial aesthetics.
Share what's truly working (or failing) in your clinic right now - from marketing wins to patient trust hurdles.
Crowdsource practical solutions, vote on top ideas, and leave with actionable next steps to lead the revolution.
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Followed by wrap-up and closing remarks